What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Cliff Wall Subaru dedicated locally to the Love Promise?

Our dealership is 85 years old, and we have been selling for Subaru since 1972. We have always been very involved in community causes and activities.

Green Bay Botanical Garden, Friends of the Fox River Trail
UWGB Founders Assn.
Green Bay Civic Symphony, Boys & Girls Club of Green Bay, Habitat for Humanity, Howe Neighborhood Resource Ctr, Greater Green Bay YMCA
American Red Cross, Alzheimer's Association

Subaru Love Promise Heart

Love Promise Stories from Cliff Wall Subaru

Cliff Wall delivers HOPE to Bellin Cancer Center  –  Naomi G

Cliff Wall delivers HOPE to Bellin Cancer Center

The Leukemia & Lymphoma Society was proud to partner with Cliff Wall Subaru to deliver blankets and messages of hope to cancer patients at Bellin Cancer Center. Bellin Cancer Center along with Cliff Wall were present for the delivery. The Cancer Center was extremely grateful for the kind gifts to brighten their patients day!

Subaru and NWF Love the Earth!  –  Mark S

Subaru and NWF Love the Earth!

My school thanks the National Wildlife Federation, Subaru and their Subaru Loves the Earth program and Cliff Wall Subaru company here in Green Bay for donating the Pollinator Garden plants and equipment to Green Bay East High School and the Agriscience/Natural Resources program. I am forwarding a few pictures for your perusal. We installed the garden in mid-May. The Wall family was present. The location is not in a "wild" area of our school property but next to the athletic field complex because we wanted maximum exposure to the public in seeing the nature of this project. It is my hope to use the $100 gift card donation to purchase more pollinator plants to install in our Outdoor Land Laboratory which is some distance from the general flow of people on our school campus. Thank you again for the wonderful program. It has made a positive impact upon my students, administration and me.

We support the Boys and Girls Club of Green Bay  –  Stephanie S

We support the Boys and Girls Club of Green Bay

We're proud to partner with The Boys and Girls Club of Green Bay. They serve an average of 750 children per day through its eight locations. Whether the focus is academic success, good charactor and citizenship, or living a healthy lifestyle, the secret ingredient is providing an educational experience that is fun. Their good work is evident in their figures. There are more than 1,100 homeless children enrolled in Green Bay Area Public Schools. 4 out of 10 members live in extreme poverty with household incomes of less than $10,000. 103,229 meals were served at eight Club locations in 2014. 265 Club Members volunteered in the community in 2014.The Teens2Work Program has prepped 481 teens for the workforce. In the fall of 2014, 16 club alumni started college, 11 are first generation college students. The club serves children ranging from 7-18 years old and the annual membership fee is $10. Cliff Wall Subaru chose The Boys and Girls Club of Green Bay as our "Share The Love" Hometown Charity, but we also wanted to do even more for the organization. Cliff Wall and his wife Betty donated an additional $100 per new vehicle sold during the "Share The Love" event. On January 14th, Cliff and Betty Wall presented a check to the Club in the amount of $7,100. (Share The Love Donation to follow) Accepting the check on behalf of the BGCGB was Stephanie Schallhorn the Marketing and Community relations Manager.